Marketing & Revenue Insights Analyst, LHH CTM

Marketing generates a significant volume of activity, engagement, and data across our marketing automation platform, web and ad channels, and Salesforce but today this data is not consistently connected to sales outcomes in a way the sales organisation can act on.

This role exists to close that gap. The core mandate is to understand where marketing data comes from and how it moves through our systems, and critically to translate it into insight. Merging marketing data with our existingcommercialanalytics to produce a genuine full-funnel view, so that commercial leaders can see, with confidence, which marketing activity is actually driving real opportunities and revenue, and can make resourcing and prioritisation decisions on that basis.

This is an analytics and insight role first; technical fluency in marketing systems is the foundation that makes the insight trustworthy.

This role reports into Commercial Performance & Analytics and works as part of a small, multi-skilled team.

Relations hiérarchiques:

• Rend compte à(reports to): Head of Commercial Performance & Analytics

Localisation:

• Remote

Langue(s):

• Excellent English written and verbal skills are required.

Ce que vous pouvez attendre de ce poste

Responsabilités principales:

Full-funnel insight and decision support (the core of the role)

• Merge marketing data with existing sales pipeline andcommercialperformance analytics to build a single, trusted full-funnel view, from first marketing touch through to closed revenue.

• Translate marketing activity and engagement data into clear, relevant insightsidentifyingwhich campaigns, channels, and activities are genuinely driving qualified pipeline and revenue, versus which are not.

• Partner with theCommercial InsightAnalyst to present this insight directly to sales leaders, in a form that supports real prioritisation and resourcing decisions.

Campaign attribution

• Build andmaintainattribution logic that connects marketing campaigns and touchpoints to pipeline and revenue outcomes, selecting the right model (first-touch, multi-touch, or influence-based) for the question being asked.

• Produce marketingsourced and marketinginfluenced pipeline reporting as a core, ongoing output.

Funnel analytics

• Analyse conversion and velocity across the funnel (MQL to SQL to Opportunity),identifyingwhere deals or leads are getting stuck and why.

• Identifyleakage and quality issues in the funnel and quantify their impact on pipeline and revenue.

Lead management and routing

• Understand and help define lead scoring and lead status/stage criteria, partnering with marketing to align on what makes a lead salesready.

• Understand how leads are routed within Salesforce, diagnosing where leads are leaking, stalling, or being misrouted, and recommending fixes.

CRM and marketing automation integration

• Understand the technical and data relationship between the marketing automation platform and Salesforce,field mapping, sync rules, campaign object structure well enough to diagnose and explain discrepancies.

• Act as the first point of diagnosis when marketing and sales data disagree, owning resolution of the root cause.

Votre profil

• 3–6+ years in marketing analytics, revenue operations, or funnel/demand generation analytics, ideally in a B2B organisation with a multi-stage, enterprise sales cycle.

• A demonstratedtrack recordof merging marketing and sales data to produce insight that changed a commercial decision.

• Practical experience building ormaintainingcampaign attribution reporting, with a clear understanding of thetrade-offsbetween attribution models.

• Working knowledge of how marketing automation platforms (Marketo, HubSpot, or Pardot/Account Engagement) and Salesforce connect lead/campaign data structures, sync behaviour, and where data commonly breaks.

• Familiarity with lead routing concepts and how routing issues affect funnel performance, even if not handson system administration.

• Strong communicationand storytelling skills. Abilityto present complex, merged datasets as a clear, decisionready narrative for senior sales stakeholders.

• Comfortoperatingwith significant autonomy, building a new working relationship with marketing from scratch.

Desirable

• Experience with web or ad analytics platforms (GA4, LinkedIn Campaign Manager) or intent data tools (Demandbase).

• Familiarity with Power BI or a similar BI tool, for collaborating with the Sales Analyst on shared reporting.

• Experienceoperatingin a global or multi-region organisation with varied sales motions.

Success in the First 6–12 Months

• A working, trusted fullfunnel view combining marketing and sales data, adopted into regular sales leadership reporting.

• A clear attribution model in place, with marketinginfluenced pipeline and revenue visible alongside existing sales pipeline reporting.

Ce que nous offrons

• Opportunités de développement au sein d’un leader mondial des ressources humaines
• Nous privilégions l’apprentissage pour rester agiles dans un environnement commercial de plus en plus compétitif
• Nous favorisons un environnement ouvert où les idées nouvelles émergent et où l’on explore des alternatives

Type de contrat : CDI

Type d’emploi : Temps plein

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